People: Matt Baca returns to Plumas Bank in VP role

Diana Garcia also hired as branch manager in Kings Beach

Matt Baca

Matt Baca Courtesy Photo

Reno-based Plumas Bank announced recently that Matthew Baca has returned to the company as vice president, commercial loan officer after spending three years at the organization earlier in his career.

Baca, who has over 10 years of banking/lending experience, is responsible for originating and managing loan relationships for business clients throughout Northern Nevada, according to an Oct. 25 press release.

“With over a decade of banking experience, Matt has a keen understanding of the Northern Nevada market and is skilled at finding unique ways to help business clients achieve their goals,” Plumas Bank Executive Vice President and Chief Banking Officer BJ North, said in a statement. “He is a great asset as we continue to expand and strengthen our presence in the Northern Nevada market. I look forward to his success as he makes a positive impact on the community and the bank.”

Baca was raised in Reno and graduated with a Bachelor of Science degree in Business Management and Finance from UNLV. Baca is engaged in various community organizations dedicated to real estate and business development and was previously on the board of Commercial Real Estate Women-Northern Nevada (CREW-NN).

“I’m so happy to be back in Reno — the community I was raised in, and I’m excited to rejoin Plumas Bank because it has remained true to its community roots,” Baca said in a statement. “There’s so much opportunity to make a positive difference by helping northern Nevada businesses grow and prosper and I’m looking forward to doing that through my new position.”

Diana Garcia


Plumas Bank also announced Oct. 22 the addition of Diana Garcia as business advisor/branch manager of the Kings Beach office, where she will oversee all branch activities with a focus on business banking throughout the Lake Tahoe region.

Garcia has over 10 years of experience in banking, client relationship building and customer service. She most recently served as member service advisor for United Federal Credit Union in Reno, according to a press release.

A California native, Garcia attended Monterey College of Law. She is a Rotarian and a member of the North Tahoe Business Association.

“Family and community are very important to me,” Garcia stated. “I am very excited to have joined Plumas Bank because it has an excellent reputation for helping communities grow and prosper and making a positive difference. In my new role, I look forward to being able to help families and businesses reach their financial goals.”


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